| HOW
SHE GOT FROM THERE TO HERE
I
knew from a very young age that I wanted to be a hairdresser,
and in fact, I entered beauty school at 15. By 17, I had
graduated and started my career at a salon in Houston, where
I had just moved, called Visible Changes. Two ex-New Yorkers,
John and Maryanne McCormack, owned the salon, and I serendipitously
just happened to walk into it one day and got a job. They
were great friends with Leland Hirsch and Michael Mazzi,
and they happened to be the educators on a company trip
that I won. Leland introduced me to this brand-new shampoo
that came out orange and frothed up white, and lo and behold,
this was the first run-through of ARTec Shampoo.
We
used ARTec in the salon, and when I came to New York to
the John Dellaria Salon in Soho, I began working even more
with ARTec. Then, about seven or eight years ago, I opened
my own salon in Soho called Dop Dop: I became a platform
artist for ARTec, and when L'Oreal Professionnel purchased
ARTec, they got me and my team. It was a great transition
for me to go from ARTec to L'Oreal Professionnel. I always
say that God has me where I need to be at every moment,
and if I don't fight it and go with it, I end up where
I need to be.
MEN
I
love male clients. They're so deliciously vain, and yet they
don't want to be. They're punctual and appreciative. They
give you gifts, and before they leave the salon, they book
their next appointment. And they talk sports. I love to talk
sports. About 40% of our clients are men, and of this, about
65% get their hair colored. We charge the same prices for
men as we do for women, and we're very masterful with our
men. We get them in and out quickly, and they appreciate this,
because everyone in New York is in a huge hurry. People will
pay you for being expedient.
HER PERFECT MARRIAGE
My
career gave me the perfect background for opening my salon.
I really had the best of both worlds. The McCormacks taught
me how to set goals and achieve them. They were all about
training and were very disciplined. When I was moving to New
York to work for John Dellaria, John McCormack told me that
he was one of the most creative hairdressers ever, and advised
me to let him show me how to jump out of the box, to do crazy
haircolor and take chances and make my palms sweat, which
I did. So after over six years of incredible structure with
the McCormacks, and over six years of unabashed creativity
with John, I opened Dop Dop and married the two. I think of
what we do as artistry with an edge. We're extremely creative
but extraordinarily tasteful.
HER ONGOING CHALLENGE
Getting
the perfect color and technique for the individual can be
challenging. How do I overcome this? By actually looking at
the canvas I'm working on. Even with repeat clients, I look
at them as if it's their first time in my chair. If I get
anxious or feel challenged, I breathe. Really breathe. A lot
of people don't breathe consciously. I step away, breathe
and come back from a different angle. Sometimes I'll even
turn the client away from the mirror, or we'll walk away and
sit somewhere else in the salon for a change of perspective.
THE BEST MOVE SHE'S EVER MADE
Moving to New York City was the best career decision I ever
made- other than becoming a hairdresser in the first place.
I was really clear that in Houston, 1 could be a big fish
in a small pond, but I felt I wasn't growing. Coming to New
York, I knew it would be sink or swim, and I wanted that challenge.
You can't be mediocre here and make it- at least not the way
I wanted to. You really have to do your thing and be exceptional
to stand out in New York. You have to work your butt off,
stay constantly inspired and creative. I worked seven days
a week for years. It was a huge challenge to my skills, but
it made me successful.
JOINING FORCES
People
say that colorists compete against one another, but I say
there is no competition. We're all on the same team. We're
one colorist, and we share the same goal: to make our clients
feel and look better than they did when they came in. Never
forget why we're really in the business. It isn't to compete.
It isn't to down one another. It's to make a positive difference
in people's lives, and this is how we should look at it.
THE DIFFERENCE BETWEEN GOOD AND GREAT
Good
haircolor looks good on the person who's wearing it. Great
haircolor becomes part of the person who's wearing it.
Jo Blackwell-Preston won an Emmy Award in 2003 for her work
on a public service announcement featuring Elmo and
New York City firefighters, as part of a safety campaign
for children called the Get Low & Go Campaign. Jo
did the hair for all the people that appear in the commercial.
She also was on the premier episode of Queer Eye for
the Straight Guy. At the start of her career, Jo was
a guest artist on the New
& Young Guest Artist stage at the 1988-89 HaircolorUSA
show. She went on to do 10 subsequent HaircolorUSA appearances.
She is a return guest yearly with the International Haircolor
Exchange, and travels extensively as a color artist for
L’Oreal
Professional. She also received the "Educator of the Year"
Award from the International Hair Color Exchange. Jo serves
on the Executive Board of the Hair Color Counsel of Intercoiffure
alongside notable colorists Gina Kitan and David Stanko.
Jo is currently seated on the Board of Directors for Intercoiffure.
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